I was talking with my wife the other day and she asked a very valid question:
“What exactly is a website coach?”
I realised that despite using the term for years now (it’s even in the domain name), I’ve never really stopped to define what I meant.
I guess I assumed everyone would understand what a website coach is.
But apparently not 🤔
In fact, if you search Google for “definition of website coach” you won’t even get any meaningful results. All you get is results for coaching websites.
Which is interesting considering if you search for “definition of business coach” there are plenty of results that will define exactly what they are.
So, since it looks like I might have invented this term, maybe I should take some time to define what I mean by it. And why I came up with it in the first place.
First, let me address the question of why I coined the term…
I’ve spent a lot of years working with websites. Discovering what works and what doesn’t. Learning how to avoid the technical headaches. Matching the right underlying tech to business strategies.
And the biggest lesson I’ve learnt is that websites are definitely not a “one size fits all” proposition.
So I get frustrated when I continually see business coaches telling their clients that any website will do. Or worse, promoting courses or platforms that are only going to cause problems down track.
Of course, their hearts are in the right place – they think they’re helping their clients.
But they’re operating outside of their zone of genius, and they should just admit that what they really need is a website coach to work with 🙂
Which brings me back to the question of “what is a website coach?”
In a nutshell, a website coach helps ensure you have the right website for your business – one that supports you in achieving your goals, one that will support the growth of your business, and one that avoids the technical pitfalls.
A business coach helps you define strategies to achieve your goals in a way that suits your strengths and lifestyle choices. A website coach ensures your website technology and construction aligns with your business strategy, and effectively works for you to promote, sell and deliver your products and services.
Ideally, a website coach has a detailed understanding of how websites work – the technologies involved, the best components to support different business strategies, and how to put all the pieces together properly.
They can advise you on the best tools and technologies for your needs.
There are some very specific benefits that a website coach brings to the table:
- Knowledge. Google is great, but it can also be dangerous. Trying to shoehorn different snippets you find into your website is a recipe for disaster if you don’t fully understand what you’re doing. A good website coach will be able to advise you on the best way to implement any piece of functionality you want on your site.
- Experience. You can make a lot of mistakes “trying things out”. And this is not something you want to be doing on your live website. A good website coach has “been there, done that”, and can advise you on how to avoid the pitfalls along the way.
- Insights. Sometimes it’s a case of you don’t know what you don’t know. This is especially true when it comes to websites and related technologies. A good website coach can help you see options that you might not even have thought of.
So if you’re prepared to spend money on a business coach to help you make the most of your business strategy, why wouldn’t you also engage a website coach to make sure your website is supporting your business (and not holding it back).
After all, your website is the best salesman your business has. Isn’t it worth making sure it is performing at it’s peak?
If you’re ready to make the most of your website, book in for a free 20 min chat and let’s discuss how we can make that happen for you.
