Blog

We know social platforms are great for finding your tribe, but there’s no guarantee of continued access to them.

Enticing people on to your email list gives you the security that you can continue to engage them, regardless of rule changes on any social platforms.

But people are much more guarded with their email address than they used to be.

[Read more…] about Email addresses aren’t cheap

“Email is dead!”

I’m sure we’ve all heard this one – it’s been doing the rounds for at least 5 years now.

Apparently, it’s all happening on social now.

But can you build your audience on social platforms alone?

[Read more…] about How do you engage your tribe?

Last time we talked about coming up with your topic (read it here).

The good news is since it’s your business, not only do you get to choose what you want it to be about, but also what you are going to offer – and how you’re going to offer it.

Broadly, there are three types of people in any given market:

[Read more…] about What business model suits you?

Last time we talked about why working for someone else is not the path to long term security (or happiness), and why creating something of your own is so important. (read it here)

But of course, the question is – what should you create?

This question has two main components:

[Read more…] about What’s your topic?

This last 2 years has been a struggle in so many ways for most of us, and one thing has become abundantly clear:

There is no safety in working for anyone else.

[Read more…] about What’s your Plan B?