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If you’ve been around me for long, I think you can probably guess my answer to this question.

But it is a question I’m seeing more and more these days, so I thought I’d take some time to explore it a bit deeper.

I know we touched on how the belief that we are not good enough just holds us back from starting in a previous article.

But it’s probably the biggest barrier I see people placing in their own way, so I think it deserves it’s own article.

We know social platforms are great for finding your tribe, but there’s no guarantee of continued access to them.

Enticing people on to your email list gives you the security that you can continue to engage them, regardless of rule changes on any social platforms.

But people are much more guarded with their email address than they used to be.

“Email is dead!”

I’m sure we’ve all heard this one – it’s been doing the rounds for at least 5 years now.

Apparently, it’s all happening on social now.

But can you build your audience on social platforms alone?

Last time we talked about coming up with your topic (read it here).

The good news is since it’s your business, not only do you get to choose what you want it to be about, but also what you are going to offer – and how you’re going to offer it.

Broadly, there are three types of people in any given market:

Last time we talked about why working for someone else is not the path to long term security (or happiness), and why creating something of your own is so important. (read it here)

But of course, the question is – what should you create?

This question has two main components: