It breaks my web designer heart every time I look at someone’s website on my iPhone and I can’t read the text on the site.
As a consumer/website-user, I use my iPhone when I’m out and about and have “waiting time” – waiting for my son at sport, waiting at the airport, waiting at an appointment etc.
I go through my email subscription account to catch up on email newsletters, I spend time on Facebook and Twitter and read articles I find there.
I don’t think I’m alone in this way of doing things.
When I’m at home, my computer is for work and I try to keep social media and subscription email distractions to a minimum.
So, when I come across emails that I can’t read on my phone (Infusionsoft emails are the biggest culprit for this), or when I click on links in emails, on Facebook and in Twitter to go to a website to check out someone’s work or read an article – if I can’t read the page, I click away (and get a bit pissed off to be honest).
It’s really rare that I come back to them on my laptop – because my laptop is mainly for work.
Your work has to be really compelling for me to remember to follow up later on my laptop or, I need to be a customer already (but even then I’ll be thinking twice about continuing with your service).
Let’s talk real numbers
You might look at your Google Analytics stats or mailing list provider stats and say “less than 20% of my website visitors are coming from a mobile device – it’s not a big part of my market” and so you think you can ignore those people.
But let’s look at the actual numbers – if you have 1000 subscribers on your list and 20% are on a mobile phone – that’s 200 people that are going to be upset, pissed off, delete or not come back to your emails. They are going to feel like you don’t care about them or they will just be complacent – that’s not a great feeling to be giving your tribe.
If you have 2000 new visitors to your website each month and 15% are using a smartphone to view your site and they can’t read the text on the site – that’s 300 new people in the month that are visiting your site that are getting turned away instantly.
To put it in tangible terms (because sometimes people don’t take the virtual space of the internet seriously), imagine you have 2000 people coming to an event you’re putting on (say a live training day).
You’ve worked hard to get those people to sign up and come to your event and then when they arrive, excited to hear what you’ve got to share with them – you tell 300 of these people that you don’t want them there.
You just turn them away at the door.
Would you do that? Would you really turn 300 people away, that you had paid money for advertising to attract to your event?
Of course not.
You’d be crazy if you did.
And if that’s the case – why would you do effectively the same thing on your website, just because you can’t see the actual people visiting your site?
So right now – pull out your smartphone and open up your website, or e-course, or your email newsletter & see what it looks like on your phone.
Look at it through the eyes of a new visitor.
Can you read the content? Easily?
Do you have to double tap and zoom in to read the writing? Do you have to turn your phone sideways to get a little more screen real estate?
Or is it still unreadable even then?
If you can’t read your own content, it might be time to have a serious (and urgent) meeting with your web person to discuss your options for making your site mobile responsive or at the very least, bump up your body font size to 18px until it’s time for a website makeover.
And if your web person doesn’t understand the importance of your visitors actually being able to read your content, then it’s time to hire someone new. Don’t put friendship with your web designer ahead of having a successful online business presence.
Or, if you’re like one person I heard of recently who asked their web designer to take the responsiveness out of the site – I think it’s time for you to concentrate on your zone of genius and leave your web designer to do their job, that you’ve paid them to do.
Don’t turn potential customers away – you’ve started your business because you want to help people – your tribe – don’t push them away when you’ve worked so hard to get them to come to you.